8 Top Brandfolder Alternatives for Digital Asset Management

If you’re looking into digital asset management platforms, you’ve surely heard of Brandfolder. Though you can find a lot of information on review portals like G2, it can be hard to find the information you need.

We created this article to highlight and explore eight top Brandfolder alternatives for managing your digital assets.

From user-friendly interfaces and collaboration tools to advanced features like auto-tagging and version control, these competitors could offer the scalability and flexibility your business needs. 

So, let’s explore which DAM systems are the best Brandfolder alternatives for your business.

What is Brandfolder by Smartsheet?

When it comes to digital asset management software, you might be familiar with Brandfolder, a leading player in the market. Its user-friendly interface and powerful features make it a go-to solution for marketers in many industries.

Brandfolder’s reporting engine is a key feature that enables you to create custom reports, identify patterns, and adopt smarter management practices.

With Brandfolder’s advanced feature, Brand Intelligence, you get insights into your digital asset’s performance. This tool uses proprietary AI and ML technologies to reveal who is using your most successful assets.

But what if you’re looking for Brandfolder alternatives? The digital market is filled with tools offering similar services, and choosing the best one can be confusing.

But don’t worry—we’ve got you covered. We’ve curated a list of the five best Brandfolder alternatives to suit your unique work needs, complete with features, pros and cons.

Core Brandfolder Features

When managing your digital assets, you might already be familiar with Brandfolder, a leading name in the digital asset management software market.

Its user-friendly, intuitive interface and powerful capabilities make it a popular choice for administrators.

One of Brandfolder’s standout features is its reporting engine. This allows you to create personalised reports, identify patterns, and adopt more innovative management practices.

Brandfolder’s advanced feature, Brand Intelligence, provides insights into your digital asset’s performance. This tool uses proprietary AI and ML technologies to reveal who is using your most successful assets.

Key features of Brandfolder include:

• Advanced search capabilities
• Extensive integration options
• Robust analytics for tracking asset performance.

In terms of the best digital asset management solutions, the advanced search functionality goes beyond basic filters auto tags for images, allowing you to locate assets quickly through intuitive tagging and categorisation.

Brandfolder integrates with numerous other platforms, enhancing workflow and scalability for marketing teams and reducing the need for multiple tools.

Brandfolder also provides detailed analytics on asset usage and engagement other stakeholders, offering valuable insights for strategic decision-making.

However, some users find Brandfolder more expensive than similar tools, which can impact budget-conscious organisations.

The extensive features can also overwhelm new users, requiring a steep learning curve. While robust, some users note limitations in customisation options, particularly in templating and workflow designs.

The Best Brandfolder Alternatives

In terms of digital asset management solutions, Brandfolder stands out for its strong capabilities in managing brand assets, mainly through its templating and permissions features.

However, as we’ll explore in this article, many other viable Brandfolder alternatives exist. So how does Brandfolder compare to the competition, anyway?

Check out the full list of options below:

1. DemoUp Cliplister – Best Brandfolder Alternative for E-Commerce

In the dynamic world of e-commerce, DemoUp Cliplister emerges as the best of a large pool of Brandfolder alternatives capable of propelling e-commerce growth through its innovative online product content solutions.

The DAM platform has garnered positive feedback from users who love its extensive features and top-notch support.

DemoUp Cliplister is particularly advantageous for e-commerce businesses seeking to create a robust and customisable management system including a platform with an intuitive interface, complete with version control and creative tools.

It offers a comprehensive suite of features designed to streamline the management and distribution of visual product content, thereby enhancing operational efficiency and productivity.

On top of customisable access permissions and easy management of images, you get acess to an e-commerce content syndication network that connects content from over 2,000 brands with 450+ online shops throughout the world.

This means you no longer have to chase down your partners to update, remove, or add content. Plus, the DAM comes with a unique dynamic image delivery technology, that automatically resizes and reformats images depending on end user devices.

Brandfolder vs DemoUp Cliplister

Let’s take a closer look as we compare Brandfolder vs DemoUp Cliplister:

• One of DemoUp Cliplister’s standout attributes is its brand/retailer content syndication network. The network is used by over 2,500 e-commerce enterprises to deliver product content to the digital point of sale. 
• DemoUp Cliplister is easily scalable and can support you as your organization grows, especially when it comes to images and videos.
• Many people on G2 find Brandfolder’s pricing excessive.
• Additionally, users have consistently praised the quality of customer support provided by the DemoUp Cliplister team, highlighting their prompt responses and commitment to resolving issues.
• DemoUp Cliplister has features that make it most appropriate for e-commerce use cases, so users in other industries may find Brandfolder more useful.
• Brandfolder has certain features that would make it more appropriate for small businesses than what we offer at DemoUp Cliplister.

However, as with any Brandfolder alternative, prospective users are encouraged to explore the platform firsthand to ensure it meets their unique needs and preferences.

2. Bynder – Best for Brand Asset Management

Bynder has established itself as a leading provider of DAM technology, earning recognition for its brand guidelines and flexible user permissions.

It’s an ideal choice for businesses seeking a ready-to-use solution that seamlessly integrates with their existing enterprise technology ecosystem.

Renowned brands such as Puma, Spotify, and Five Guys leverage Bynder’s capabilities to expedite the delivery of content and campaigns to the market.

Pros: 

• Compared to Brandfolder, users have lauded Bynder for its intuitive user interface, simplifying navigation and enhancing usability. 
• Its robust search capabilities enable users to create and locate assets quickly and efficiently, while its seamless integration with various platforms facilitates a smooth workflow.

Cons: 

• Despite its many strengths, some users have pointed out areas where Bynder could improve. 
• These include limited customisation and control, which may restrict users from tailoring the platform to their specific needs. 
• Additionally, new users may face a steep learning curve when starting with Bynder. 
• Lastly, the cost of Bynder may be a significant factor for small businesses or individual users with limited budgets.

If you need some other options, check out our article on the top Bynder alternatives.

3. Canto – Good for Collaboration

Canto is another strong Brandfolder alternative that has carved a niche in the market with its intuitive user interface, robust search capabilities, and comprehensive brand management tools.

It’s widely appreciated for its ability to enhance team collaboration and streamline workflows, making it a go-to choice for businesses looking to manage their content efficiently.

Pros: 

• Users have consistently praised Canto’s user-friendly interface, simplifying navigation and enhancing usability. 
• Its powerful search capabilities enable users to locate assets quickly and efficiently, while its robust integration with various platforms facilitates a smooth and streamlined workflow. 

Cons: 

• Despite its many strengths, some users have pointed out areas where Canto could improve. 
• These include limited customisation, which may restrict users from tailoring the platform to their specific needs.
• Additionally, new users may face a steep learning curve when starting with Canto. 
• The cost may be a significant factor for small businesses or startups with limited budgets, making it less accessible for these users.

We put together a comprehenisve guide on Canto alternatives if you are looking into other options.

4. Cloudinary – Best for Developers

Cloudinary stands out as a solution that excels in the realm of media file compression and format conversion, ensuring efficient and streamlined asset management across file formats.

Thanks to its powerful API and seamless integration with various platforms, it’s particularly beneficial for developers.

Pros: 

• Users have consistently praised Cloudinary as potentially the best Brandfolder alternative for image and video delivery (if you’re talking about API-based solutions, we routinely outscore Cloudinary in this area) because of its media file compression and format conversion capabilities. 
• These features allow for efficient storage and quick retrieval of assets, enhancing the overall user experience. 
• Its seamless integration with various platforms also facilitates a smooth and streamlined workflow for your team, making it a favourite among developers.

Cons: 

• Despite its many strengths, some users have reported potential drawbacks with Cloudinary. 
• Some users have noted that Cloudinary’s cost can escalate quickly, especially when dealing with large files and high traffic. 
• This could be a significant factor for businesses or individual users with limited budgets or high-volume needs.

If you need something easier to work with, check out our list of alternatives to Cloudinary for more information.

5. Aprimo – Top Option for Content Planning

Aprimo is a highly regarded digital asset management and work management solutions provider. 

It has distinguished itself in the industry by enabling teams large enterprises to optimise their planning, development, governance, and delivery processes for exceptional, organization and brand experiences. 

With Aprimo, you can streamline your workflows and ensure your organization or brand’s message is consistently delivered at scale.

Pros: 

• It’s known for its extensive functionality. The system is designed to cater to nearly any need users might have. 
• Users have praised the software for being easy to use and configure. 
• Aprimo’s content operations platform provides organisations with a single source of truth to optimise how they plan, develop, organise, govern, and deliver exceptional brand experiences at scale.

Cons: 

• Some users have suggested that Aprimo needs to improve its project scheduling and resource planning.
• Brandfolder makes more sense for companies who just need a DAM and won’t use all the extra features of the Aprimo enterprise platform.

These areas could be further enhanced to provide, within a single source, a more comprehensive and efficient planning solution. Be sure to check out our article on Aprimo competitors for more.

6. CELUM – Best for Small Businesses

CELUM is a unique content supply chain creative project management software with a robust digital asset management system. 

If you’re a small business seeking a user-friendly yet powerful DAM platform, CELUM could be the perfect fit. It’s designed to simplify managing and distributing your digital assets, helping you save time and resources.

Pros: 

• Users have praised CELUM for its user-friendliness and the quality of customer support. 
• The company’s digital documents can easily be managed using CELUM. 
• Documents or any other assets can go through a customised workflow for approval and other tasks, which is a great value-added feature of the product. 
• Users also appreciate the uploading of the assets and how they can share them with other users.

Cons: 

• Users have reported that the application’s performance is sometimes compromised when handling bulk import or export activity. 
• Some users initially declared the initial interface too complex.
• Some people need more functionality for videos.

If you are looking for these things, we put together a guide on the best alternatives to CELUM.

7. Scaleflex – Most Popular Entry-Level Solution

Scaleflex is a digital asset management solution specialising in organising, optimising, and sharing digital media files. 

It’s designed to streamline the management of digital assets, making it easier to keep track of your files and ensure they’re readily available whenever needed.

Pros: 

• Scaleflex excels in media file compression and format conversion, ensuring efficient asset management. 
• It seamlessly integrates with various platforms, simplifying workflows across different tools. 
• The software enhances collaboration between marketers and designers, improving productivity and asset quality.

Cons: 

• New users may find the interface initially complex, impacting the onboarding process. 
• Some users might find customisation options in Scaleflex somewhat limited. 
• The software can be more resource-intensive than Brandfolder, potentially affecting performance on less powerful systems.

8. Filecamp – Top DAM with a Mobile App

Filecamp is a cloud-based digital asset management platform revolutionising how creative businesses share creative projects and how creative teams collaborate. 

Recognised as a top DAM with a mobile app, Filecamp ensures your digital assets are always just a few taps away, whether you’re working remotely or need to share files while on the move.

Pros: 

• Filecamp is praised for its user-friendly interface and efficient file management system. 
• It offers granular access control, allowing you to decide who can access what. It also offers in-app communication tools for seamless collaboration, custom branding options to keep your brand consistent, and advanced search and finds capabilities to help you locate your files easily. 
• Users have also appreciated the responsive tech support provided by the Filecamp team.

Cons: 

• Some users have reported that the upload button is hidden, which could affect the user experience. 
• Additionally, some users have mentioned that it’s impossible to preview .doc files. 
• Moving documents between folders is slow as there is no drag-and-drop or cut-and-paste option. 
• The features don’t all work well or are not well implemented. No real search function, poor mobile performance

It offers granular access control, allowing you to manage who can access what, in-app communication tools for seamless collaboration, custom branding options to keep your brand consistent, and advanced search and find capabilities to help you locate your files quickly.

Filecamp offers three pricing plans: Basic at $29 per month, Advanced at $59 per month, and Professional at $89 per month, catering to different business needs and budgets.

As you can see, Filecamp is targeted at small businesses and lacks a lot of the creative project management and collaboration tools found in more expensive DAM systems.

Other Top Brandfolder Alternatives

Brandfolder is not the only player in the field. Several other solutions offer unique features and capabilities, catering to different needs and budgets.

Whether you’re a small business, a large enterprise, or somewhere in between, you can find a solution for brand guidelines that fits your requirements. Take a look at these other Brandfolder alternatives:

Adobe Experience Manager

Adobe Experience Manager is a comprehensive content management solution that excels in creating websites, mobile apps, and forms.

It’s known for its AI-powered DAM tool, which provides an efficient system for managing digital assets. Additionally, its data collection forms system is designed to streamline data gathering, something Brandfolder struggles with.

However, it’s worth noting that you may need expert help to utilise its features fully, which is a big turn-off for people who use many images and videos, and its pricing is considered higher than that of many competitors (including Brandfolder).

Acquia DAM (Widen Collective)

Acquia DAM, also known as Widen Collective, is a digital asset management solution that stands out for its ability to help brands organise and distribute assets across teams, tools, and channels.

It offers a highly configurable metadata schema, providing powerful search and workflow capabilities tailored to your business needs.

Pixx.io

Pixx.io is an all-in-one solution designed to simplify media management within your marketing teams everywhere. It’s a platform that centralises all your digital assets, making it easier to store, organise, and retrieve images and files when needed.

One of Pixx.io’s standout features is its intelligent search functionality. It uses advanced algorithms to understand your search patterns and preferences, effectively ‘thinking’ for you.

This means you can quickly find the files, videos and images you need, even in a large and complex digital asset library.

You can share files with team members or external stakeholders with just two clicks. This ease of file sharing speeds up collaboration and ensures everyone has access to the latest versions of files.

It also offers relaxed licence management, which helps you keep track of your digital assets. You can easily see who can access what and manage user permissions, as needed.

This is particularly useful for larger teams or organisations where multiple people may need access to duplicate files.

Finally, it ensures transparent sharing to keep everyone on the same page. Everyone with access is notified when files are updated, or new ones are added, ensuring everyone is working from the most recent and accurate information. 

Frontify

Frontify is perhaps the alternative most similar to Brandfolder. Frontify is a brand-building platform that stands out for its DAM system focused on brand management and customised portals. It’s designed to help businesses manage their brand and create and share digital assets more efficiently and effectively.

With Frontify, you can organise all your brand assets in one shared space, saving time, simplifying collaboration, and ensuring consistent branding everywhere. 

Frontify wants to make everyone a brand builder, whether in-house, remote, or freelance, giving everyone access and guidance to build a better brand together. 

However, this isn’t the right use case for everyone. Be sure to check out our article on Frontify alternatives for more.

Wrapping Up

Overall, Brandfolder provides a strong entry into the DAM space. For e-commerce use, though, it lacks many of the features one would look for in a system.

DemoUp Cliplister has years of experience and the data, insights, and technology needed to elevate your e-commerce DAM processes to the next level.

For more information, book a demo.

Otherwise, feel free to check out our full product portfolio on our homepage, or visit the blog for more e-commerce and digital asset management tips and tricks.

Frequently Asked Questions

Still unsure which Brandfolder alternatives are right for you? Read through our FAQ section below for the answers to the most often asked questions about Brandfolder.